Web Analytics expert with 1o+ years of experience having worked in agencies as well as in multiple industries. Currently focused on helping media publisher industry to achieve long term sustainability with data-driven decision makings and strategies. A champion for advocating quantitative justification into web optimization, SEO and audience management decisions using numerous measurement techniques and tools that are relevant to the business.
- Multi-channel marketing
- Measurement and analysis
- Customer profile and site behavior
- Campaign management and targeting
- Primary and secondary research
- Email marketing
- Social media strategies
- SEO and SEM
- Mobile applications
Tools/Platforms: Omniture, WebTrends, Google Analytics, Google Website Optimizer, Visible Measures, Brightcove, OAS, Vision Critical, StormPost,
Audience Measurement: Nielsen NetView and @plan, comScore, Quancast, Compete
