LauraLuo.Net :: Web Untangled

As I was searching for something on Google.com in a typical day, all of a sudden, I’m noticing something is different. The search results page were displaying different results on-the-fly as I’m typing out the keyword phrase. So for example, I was typing “big” then “apple” and then “circus”, the search results were changing when each keyword that is added to the phrase. My immediate reaction was that this is pretty neat but at the same time, after a few different searches, it was a bit annoying with distracting search keyword suggestions and the changing results that keep drawing my attention. The biggest claim from Google is that this new search behavior saves time. Maybe a bit chaotic at first but I’m getting used to it. Then I became curious about what impact this may have on SEO, particularly for single keyword searches. Most of the organic searches to our site tended to be our brand name. I would not be surprised if we see a decrease in single-keyword searches post-launch of Google Instant. It could also make page ranking very interesting for links that would rank on 2nd page or lower pre-Google Instant to now be on the 1st page. Additionally increasing search refinement with Google Instant could push search to an even longer tail with very specific phrases. This may be a good thing for business if people are exploring deeper searches thereby making them more qualifying customers.

To read more about Google Instant, click here.